Multi-Creative Entrepreneur: Producer and Juggler, both figuratively and literally. TV, Film and Radio Producer. Host of "DavidKamatoy.com Show" Entertainment, E-Marketing, Jugglemail.com CRM, Content Marketing, Musician, Tenor
Las Vegas, NV- Sears Blue tool Crew hosted a cocktail and hors d' oeuvres event for the Media. The party featured some new tools with a DJ providing the soundtrack.
It's exciting to see one of the oldest brands in the United States
SEARS embracing Social Media.
The real story was the showcasing of the new Sears Blue Tool Crew a sort of Handyman Hotline to get your questions answered for anything having to do with a HARDWARE product bought at Sears. A life line for tools, a GEEK Squad for Screwdrivers...
The team demonstrated logging into the website and requesting help. Within minutes the phone ideally rings with an attendant ready to interact and answer questions.
Dan McClellan and I had a chance to talk with the leads of the division, social media and the PR company taking the lead.
Sears is taking an aggressive stance and embracing the social media model of interacting with their customers via phone, email and social media. They are utilizing many of the strategies that we talk about on "Blog This With David Kamatoy" and implement with Kamatoy Media Group and our assorted projects: No More Geysers, jugglemail, and CraigGFrancis.com.
We captured some footage today and are planning on interviewing a few more of the principals tomorrow.
Bill Kiss, Chief Marketing Officer
S.D. Light SVP- Tools & Hardware
It's exciting to see one of the oldest BRANDS in the United States embracing Social Media.
So stay tuned because it's clear that we are collectively re-writing the play-book as we go...
New Video! East Village Tavern & Bowl with Dan Hurd, Craig G. Francis
San Diego,CA - David Kamatoy sits down with Dan Hurd, co-founder of the East Village Tavern & Bowl, to talk about the success of the business and how this successful tavern, sports bar, and bowling alley was funded by an SBA-guaranteed loan. The Tavern is the opposite of a traditional bowling alley in that it's a tavern/sports bar first and a bowling alley second. The video also includes footage of lines coming out of the door on a fight night, the venue packed on a game day, and interviews with patrons and staff.
"The idea behind SBA Loans can be somewhat flat out of context. We decided to profile a dynamic successful business so that entrepreneurs can see what's possible within the context of the SBA Loan program, hopefully find some inspiration. The East Village Tavern & Bowl is a great example of how a good idea can come together with team, credit, property, and align with an SBA Loan." -David Kamatoy, Blog This with David Kamatoy
The East Village Tavern & Bowl has become part of the landscape in downtown San Diego, expanding the size of the bowling alley in order to accommodate the growing patronage. Just recently, at the end of 2009, the owners opened their newest location in Chula Vista, CA, East Lake Tavern and Bowl. This growing, unique brand contributes part of its success to SBA-guaranteed loans brokered by Craig G. Francis.
"East Village Tavern & Bowl was unique. I've always liked working with restaurants because while there are great risks there are great rewards, and Dan had already proven his business model." says Craig G. Francis, SBA Loan Broker.
SBA Loan Broker Craig G. Francis joins the conversation in the second half of the interview to discuss the elements of why he likes working with restaurant projects and how he was able to help faciliate these projects.
The SBA Loan Special Report can be seen at DavidKamatoy.comand CraigGFrancis.com, as well as on Viddler and YouTube in HD. For more information on East Village Tavern and Bowl visit BowlEVT.com
The week slowed me down a bit and yet we are finishing quite a few tasks. The cold was a mild one in comparison to that HORRIBLE cold at the end of the year and even the incredible allergy attack I had while to and from Sacramento,CA and yet it still slowed me down.
What I gained was the completion of several tasks. What I lost were a lot of little ones. Like Blogging and Twitter for a few days. As the world of social media advances along, there are more sites vying for search engine status and I just looked at the stats and Wow! Not writing and promoting made a difference...
I must post some new material.
The other thing I did with my usual blogging time was write 3 large "Integrated" marketing proposals. And in doing several questions came up more specifically about BOOKMARKING.
WRITING IS NOT ENOUGH.
As millions migrate to twitter, as the number of blogs grow, as the number of videos on youtube expand. It's clear that you have to take a smarter stance on promotion
Back in the day you could easily post a video on youtube and watch it get 1,000+ views. Now! its acceptable to get 100+ in a week or so.
The reality is that there are smarter ways of doing this but ultimately
someone has to do it. Someone has to create the content and then someone
has to promote it.
As boring as bookmarking, promotion I would say that creating a 1 solid piece of content a week that you can support with other posts is probably a good place to start. Then instead of writing more CONTENT go out and get some traffic or pay or hire someone to do so.
The Social media PR Internet form is fast becoming a smaller version of a traditional campaign.
The thing I'm trying to bring to light are these points.
1. Creation of CONTENT is the first step.
2. Promotion of the CONTENT is vital. (Consistent content ideally creates multiple impressions and an increase of database.)
3. Start asking the question how much time, money, resources do I need to allocate to promotion of my content.
Write and then promote, bookmark, twitter, press release, promote, blog, comment, twitter, etc.
Peeps, iPad, Blogs.com, Ricky Martin, Internet Marketing, Home Business Success Kit with Mick Moore
San Diego, CA - Episode 2 of "Blog This with David Kamatoy" is now available on Viddler, YouTube, and DavidKamatoy.com. Emarketing is the focus for this episode covering blogs.com, twitter tips, and Mick Moore's "Home Business Success Kit," a home education kit for starting an online business. The show also briefly touches on the iPad launch and the not so surprising Ricky Martin entertainment news.
The show starts off with a notably bright change in its virtual set, "The tone of the show is rather tongue-in-cheek anyway, so going with the bold strokes crayon-type news set is kinda fun." says host David Kamatoy.
On the first part of the show David features Blogs.com, a top ten blog site run by Six Apart, "A great resource for successful blogs." WrongButFunny.com is highlighted as blogger Brad French's Peep Photography was chosen for the Top Ten in the Chicago Tribune's annual "Peeps Diorama Contest." Twitter sites to explore include splitweet.com, tweetdeck, and mashable. David also talks about comically being denied access to a twitter group promoting blogs and a somewhat annoying example of email marketing. Ricky Martin's unsurprising revelation of his personal preferences also pops up in this section of the show.
The second part of the show is a promotional interview between TV Personality Terry Burhans and Mick Moore, The Internet Entrepreneur.
The second part of the show is a promotional interview between TV Personality Terry Burhans and Mick Moore, The Internet Entrepreneur. The two discuss Moore's an educational program that serves as an overview and Do-It-Yourself guide to starting an online business.
The show can be seen on DavidKamatoy.com as well as on popular social video sites including Viddler and YouTube. "Blog This With David Kamatoy" serves as an extension of the blogging efforts from the Kamatoy Media Group, covering trends, sites, and opportunities for the small business owner and entrepreneur. The show is sponsored in part by NoMoreGeysers.com, AirGorilla.com, SBALoanStore.com & jugglemail.com.
For more information, inquiries and submissions, please contact Kamatoy Media Group at 619-573-9456 or [email protected].
In the Las Vegas production of “Jersey Boys,” verbiage was
appropriately changed from “So the next time you’re in Vegas…” to “So
while you’re in Vegas…”
Similarly, on September 12, 2009 - now officially known as “Christian Hoff Day” in sunny San Diego, California (yes, that Christian Hoff
- who knew?) - the home-grown Tony-award winning actor/singer/dancer
changed the last line of the Drifters’ (and George Benson) classic On
Broadway from “and I won’t quit ’til I’m a star…” to “and I didn’t
quit; now I’m a star…on Broadway.”
Here are Ten Twitter Tips, social media and it's best and worst. Hopefully this will inspire a few ideas on how to build and monetize your database using twitter. This post will be discussed on the David Kamatoy Radio Show.
Ten Twitter Tips, Successful and Unsuccessful
Examples with David Kamatoy and Morgan Westerman. Morgan Westerman
created one of the most successful viral videos of the internet and has
recently focused his energy on social media. In just a few short months
he has gathered about 25,000 followers on twitter. He is currently
working with entrepreneurs on best practices in sales conversion. He
can be followed @morganwesterman.
They rewarded dell followers by promoting refurbished gear specifically and have noted sales to prove it.
THE LESSON: They created a specific type of reward and message that was different from their other marketing. In tandem with the reality that most twitter followers will be a bit tech savvy purchasing online this was a good match.
The result would have been different if they didn't do the discounted and refurbished sales.
2. Steve Agee, The Sarah Silverman Project: Steve Agee comedian started off his twitter following by pulling off a stunt on Ustream.tv about reading all first 5,000 names live on air when he hit 5,000. He is currently at 863,420.
Really good example of someone in the public spotlight using that publicity to gather a following in a new genre. Dane Cook did it on myspace and now Steve Agee is doing it on twitter.
ENTERTAINER TIP: Remember that when your on a hit show or in the limelight. Use it to build your database. Anyone in this side of the business knows that you never know when your going to get your show canceled. In radio they often sell the station out from under you with very little rumbling. If they told you the advertisers would go away.
OWN YOUR OWN DATABASE AND GET THEM TO AM EMAIL LIST
4. Straight to Sales: Straight to SPAM! http://twitter.com/Wealth_Formula No Humanity This is perfect example of what does not work and will most likely be deleted as spam. Straight to a landing page with only one message. REALLY!!!
5. Good Porn Bad Porn: http://twitter.com/A_Dempsey While this may go straight to a porn link the good thing is the quotes and a varying message. Sneaky Porn Spam generally bad.
The Lessons: 1. Use a landing page as seen below. 2. Quotes can be quite useful if used correctly. Choosing quotes that are related to your subject matter and then either blogging about them or just reference them back to you is a good idea in creating an ideal emotion. 3. It's public people remember that journalists are now quoting "tweets".
THREE TWITTER TIPS
7. Customize your twitter page. I use Google's picassa to create a collage using pictures and logos. You have to play with the output settings to get it right but it's a great free application.
If you truly want to convert to sales or interactivity then you have to earn the respect of your followers through credibility. Therefore push content...
Blog postings- Like this one.
Press Releases-
Email Marketing: Jugglemail emails create unique URL's that can be easily posted onto twitter. We do it all the time with our press release emails.
Videos
Facebook
Other peoples content: rt someone elses tweet usually garners attention and is often reciprocated.
10. Imitation is the sincerest form of flattery: Pay attention to who you and others pay attention to and then customize that style to your own.
BONUS Final Advice: Remember that ultimately you don't own your twitter,facebook or myspace profiles. They can be deleted at anytime for complaints, overuse, spam. To top it all off the parameters are constantly changing.
TIP: Covert to a real email and contact information as quickly as possible for real contacts.
We do this using the auto responders on our jugglemail system or just dropping them into the system upon approval.
David Kamatoy is a juggler both literally and figuratively. He hosts a show on Ustream.tv 2-5 pst on Entrepreneurship, Entertainment and Internet Marketing. As a co-founder of the email marketing brand jugglemail.com one of his goals is to share best practices on how to integrate social media, blogging email marketing with more traditional models. Join the email list to contact him directly.
Las Vegas, NV You get a true scope of what it takes to get a product to market when you walk into a trade show like this and you see established companies and products. Entrepreneurs from all over the world with some really fantastic products.
We'll be covering as much as we can while centering around the story of Chris Eader and the No More Geysers team. Steve Kovach and Scott Armstrong were the driving force behind taking a chance at the National Hardware Show.
While yes this is the place to be the actual scope of this show is HUGE. Imagine booths for every category of anything on the shelves of Home Depot and Lowes then multpliy that by 10.
I love all these new terms it's basically "video". The format has changed, the production values are their own but essentially it's video. If I shot this on a $100 camera or a $10,000 camera the content will basically be the same.
That being said...
The first day of the National Hardware Show were just getting out footing. The booth has been set up. I'm about to post some media. But really the bulk of the editing will happen in the evening.
I'll post a few things and then back to media land....
This week the blog will typed live from Las Vegas, NV where I will be covering the National Hardware Show. Our good friend Chris Eader will be there with his sales team to push the No More Geysers riser further into the marketplace. In addition I will be covering a few random travel experiences on TheAirGorillaBlog.com. We booked the hotel on AirGorilla and got a sweet deal.
This week were going to blog heavily and switch into different modalities as well. Twitter, Blogging, VideoBlogging and Podcasting. Were going to try to go to the web as quickly as we can this week. The goal is to use this to get into the swing of massive social media.
We will be covering
New Products at the show
The "No More Geysers Story"
The use of social media at trade shows.
Email Marketing
The actual media presence here at the trade show
Main Stream or Alternative?
Entrepreneurs
Travel Whacky Experiences..(We are in Vegas)
And so much more.
Thanks for reading, watching and twittering. Please re-post, comment and have fun enjoying our long days doing the Entrepreneurial thing Vegas this week.
Denver,Co- On my recent trip to Denver, CO I lost my precious notebook. While I still away. it's return I got this new notebook at a huge Barnes and Noble.
This quote...
I hear and I forget. I see and I remember. I do and I understand. - Confucius
was exactly what I was looking for in reference to "Social Media Marketing" as it pertains to blogs, twitter, Myspace, Facebook, etc.
We hold this conference call for my associates regarding, "Social Media" and it was amazing to me how much I have learned but at the same time how difficult it is to explain how to do the things we are doing.
In fact this style of communication is really still coming into it's own. We are all still trying to figure it out but every once in a while you get a glimmer of hope...
Calls for gigs because of all the updates your doing. You are creating a Top of Mind Awareness.
Tip: Stop trying to intellectualize or justify the need to be on social media. Just jump into it. Learn by doing. Read blogs like this one, get a coach, follow the work of someone already successful online.
The greatest thing that you can do for yourself is just dedicate an hour or two a day to learning Social Media, email marketing and communicating. Learn what works and what does not work by doing.
I hear and I forget.
We started the conference call with just a phone conference call. While we got some interest we still had people not doing anything out of frustration and not-understanding.
I see and I remember.
We then dropped the calls and our last two pitch sessions on DimDIm.com and Gotomeeting.com. The participants actually got to "see" what we were doing and that helped immensely.
I do and I understand.
Finally a few of the participants on the call really got into it. Writing consistently, promoting onStumbleupon, twittering. In doing we saw new blogs and post get views upwards of 500+ on a brand new blog.
We would like to have some of our blogs hit 1,000+ views a day and we know how to get there to do it.
Conversion
Our next goal in tandem with increased traffic is to show financial results in the way of "conversion." We have had some success with this but not at the scale we would like.
I intend to keep you informed of the progress.It is absolutely working and invite any readers to share their experience and wisdom in these matters.
GOOD HUNTING...
David
Kamatoy is a Juggler on several levels. Currently Professional Juggler
Comedian, Blogger, Music Producer , Video
Director/Producer, etc. The Kamatoy Media Group is helping companies
bridge the gap between social media and traditional advertising with
Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and
more. If your interested please contact us immediately.
Recent Comments