DavidKamatoy.Guru

National Hardware Show 2010: Day 1 Sears hosts special Media reception...

Las Vegas, NV- Sears Blue tool Crew hosted a cocktail and hors d' oeuvres event for the Media. The party featured some new tools with a DJ providing the soundtrack.

It's exciting to see one of the oldest brands in the United States

SEARS embracing Social Media. 

 

The real story was the showcasing of the new Sears Blue Tool Crew a sort of Handyman Hotline to get your questions answered for anything having to do with a HARDWARE product bought at Sears. A life line for tools, a GEEK Squad for Screwdrivers...

The team demonstrated logging into the website and requesting help. Within minutes the phone ideally rings with an attendant ready to interact and answer questions.

Dan McClellan and I had a chance to talk with the leads of the division, social media and the PR company taking the lead. 

Sears is taking an aggressive stance and embracing the social media model of interacting with their customers via phone, email and social media. They are utilizing many of the strategies that we talk about on "Blog This With David Kamatoy" and implement with Kamatoy Media Group and our assorted projects: No More Geysers, jugglemail, and CraigGFrancis.com.

We captured some footage today and are planning on interviewing a few more of the principals tomorrow.

• Bill Kiss, Chief Marketing Officer
• S.D. Light SVP- Tools & Hardware

It's exciting to see one of the oldest BRANDS in the United States embracing Social Media. 

So stay tuned because it's clear that we are collectively re-writing the play-book as we go...

We invite you to follow MySears...

Twitter: http://twitter.com/mysears

Website: http://www.mysears.com/

Facebook:http://www.facebook.com/SearsBlueToolCrew

Fun Fact: Sears founded in 1886

David Kamatoy Show National Hardware Show 09: No More Geysers,Bladerunner, Hydroworks Webisode 1

Las Vegas, NV- www.davidkamatoy.com visits the National Hardware Show 09 with Chris Eader, www.nomoregeysers.com Darell Hinkley, Bladerunner and Jim Coretti, Hydroworks. Bladerunner won the Editors Choice Award from Popular Mechanics as well as the Retailers Choice Award. Music by Tony Woodroffe.

Please comment on the blog or on the time line via Viddler.

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Producer , Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately. Current Clients and Projects include NoMoreGeysers.com, and TheAirGorillaBlog.com.

DavidKamatoy.com will be covering the No More Geysers Story along with other Entreprneurs at the National Hardware Show in Las Vegas, NV

Las Vegas, NV You get a true scope of what it takes to get a product to market when you walk into a trade show like this and you see established companies and products. Entrepreneurs from all over the world with some really fantastic products.

We'll be covering as much as we can while centering around the story of Chris Eader and the No More Geysers team. Steve Kovach and Scott Armstrong were the driving force behind taking a chance at the National Hardware Show.

While yes this is the place to be the actual scope of this show is HUGE. Imagine booths for every category of anything on the shelves of Home Depot and Lowes then multpliy that by 10.

You can see our coverage on NoMoreGeysersBlog.com

VideoBlog / Podcast / Viral video/ Tv It's a video people...

I love all these new terms it's basically "video". The format has changed, the production values are their own but essentially it's video. If I shot this on a $100 camera or a $10,000 camera the content will basically be the same.

That being said...

The first day of the National Hardware Show were just getting out footing. The booth has been set up. I'm about to post some media. But really the bulk of the editing will happen in the evening.

I'll post a few things and then back to media land....

CNN: Obama's approval rating high, but will it last?...I HOPE SO

While 2 out of 3 Americans approve of the job that Obama is doing. Let's be clear that there is "doubt". However, I think that is a good thing.

100 days in...

"George W. Bush stood at 62 percent in a CNN/USA Today Gallup poll in April 2001, Bill Clinton was at 55 percent in a CNN/USA Today Gallup poll in April 1993, George H.W. Bush stood at 58 percent in a Gallup poll from April 1989, and Ronald Reagan was at 67 percent in a Gallup poll taken in April 1981." - From the CNN Article, "Obama's approval rating high, but will it last?"

Whether your an President Obama supporter or not. I think one thing was proved in the last election that your voice needs to be heard. In the last administration I admit feeling as though it was out of control and my opinion really did not count as much as it does during this administration.

There are several things wrong with our system that came to head in this recession and this is going to very difficult to fix. There needs to be a mentality shift to forgiving, moving on and getting to work.

Regarding Entrepreneurship...

In this recession we will see a redistribution of market share. We have developed this mentality in America to be #1. The problem is that it costs a TON OF MONEY to stay #1. We are seeing the fallout of this behavior right now.

I think that as entrepreneurs we have to share the marketplace and that business is not just built on product but relationship and preference as well.

Think about the last time you went to "McDonald's" or "Jack in The Box." I suddenly realized I was paying 8.00 for a meal? When I go to "In and Out" or "Chick Fillet" I am spending 1-2 dollars less. What am I paying for oh yeah, "The advertising."

I would rather have a business with 5,000 customers that general love me and I am contributing back, making a profit, creating wealth and good will. Rather than having 15,000 customers where customer service sucks, I have to charge more because of the advertising, liability, etc. That's just me though. The other point is that In and Out may not exist without McDonald's because they created the category.

"Lessons from a Juggler" Tip: Take a look at the category of business that your in. Look for the redistribution of market share and then figure out how to stand out above the rest and/or build relationships with your customers and clients through good will and referrals.

Use loyalty tools like email newsletters(jugglemail.com) social media, content, gifts, events, etc.)

If we want this economy to recover. Your job as an entrepreneur and business owner is to "CREATE JOBS" or "CREATE INCOME" for your vendors by highly servicing a part of your market share.

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Producer , Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately. Current Clients and Projects include NoMoreGeysers.com, and TheAirGorillaBlog.com.

The No More Geysers Riser, Considering Infomerical

San Diego,CA-Today we will be discussing the reformatting of this product and some additional footage that may be shot regarding some online and television buys specifically to the home improvement segment.

We think that using some existing footage with the right voice over and graphics would be effective as well.

David Kamatoy is an Entertainer, Entrepreneur and Internet Marketer, a juggler both literally and figuratively. He currently works in businesses and media development working with companies to develop social media on the way to broadcast media. Join the email list and subscribe to the blog at www.DavidKamatoy.com, very latest video projects on viddler or youtube complimentary trial of the email marketing system www.jugglemail.com