San Diego,CA- With the current economic conditions and the declining effective of print media. Direct media including email marketing is going to be the primary mode of marketing. The key is understanding, "benefit marketing."
If every correspondence is a sales letter you will most likely annoy your database at some point. I like sales but it has to be balanced with info, entertainment, discounts, etc.
Check out this article that talks about how Realtor's are spending their advertising dollar.
David Kamatoy is an Entertainer, Entrepreneur and Internet Marketer, a juggler both literally and figuratively. He currently works in businesses and media development working with companies to develop social media on the way to broadcast media. Join the email list at www.DavidKamatoy.com , very latest video projects on viddler or youtube complimentary trial of the email marketing system www.jugglemail.com