A nice nod to 1984 Apple Commercial which worked well for taking a stab at the the rest of Genre. This promo had a lot of pressure behind it because ABC has not jumped into the Genre till now. LOTS OF PRESSURE.
Congrats to the ABC Promo Department...NICE!
It was also interesting when this popped into my email from AD AGE regarding this promo.
Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo
Brek A Leg to Marla Provencio, the new chief marketing officer for the Disney broadcast network's prime-time,has bit off a big bite by Green Lighting this promo. Read the article she has an awesome resume and I hope this promo / show works well.
This is seriously going after the American Idol / Voice Audience.
ABC is finally throwing its hat into the ring with DUETS. Launching on the week of that American Idol hits its Season Finale. GOOD TIMING!
Anyway check out the original and check out the show.
Ironically the original promo was with Lionol Richie and he has since been replaced by John Legend.