The Apple/Jobs model of pushing a project with HIGH CREATIVE and Technology through to the end and into production will ultimately endure. His leadership and vision changed the way we look and use computers, cell phones and tablet computers.
The original Think Different spot with Richard Dreyfuss by TBWA\Chiat\Day. Jennifer Golub who also shared the art director credit with Jessica Schulman and Yvonne Smith. This take off was found at SteveJobsDay on youtube. Apparently created just a few days before his passing.
As you well know in the creation of any new project or product. Shortcuts are usually taken, especially in manufacturing based products. It's easier to use last years doo hickey because we can make it fit or better yet we have tons of them in storage.
Jobs/Apple compared itself to the Auto Industry Creative process where often the Cool Concept Car never makes it to production. Jobs/Apples creations not only made it into production but continually improved the COOL factor along the way.
Remember the CUBE apple =).
My first computer was an Atari. My second computer was an Apple Macintosh. I believe that my personal trend of being an early adopter came from buying a Mac and having the experience of having a cool piece of technology that made a difference in productivity.
"I believe that my personal trend of being an early adopter came from buying a Mac.." - David Kamatoy
He showed us how to make money with that model, inspire generations and create items that we interact with everyday.
What jobs did as an entrepreneur creative was simply amazing. He redefined the large scale creative process and showed us that a GREAT IDEA can make it through R & D, past the number crunchers and into production.
I found the following quote at Wired.com Steve Jobs 1955-2011.
At a 2005 commencement address at Stanford University, Jobs shared the philosophy that drove him.
“Your time is limited, so don’t waste it living someone else’s life,” Jobs said. “Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
I had to lay down because I just found out a friend of mine had passed away earlier this month, Larry Trouba. A teacher that I worked for that always made me smile. When I woke up from my nap I saw that Steve Jobs had passed away. So I was doubly inspired to write.
Here's to the Crazy Ones...Rest In Peace.
