I was an early adaptor of HULU and actually got quite a bit of traffic for the first 6 months because I covered it on the blog.
The challenge of TV on the net as Jeff Gaspin said "Pennies vs. Dollars" but it was clear that someone had to make the move and HULU was the chosen site to grab the initial traffic.
It seems like this move is the one that moves in the direction of dollars vs. pennies.
My only regrest is that were not in a position to advertise on Hulu when it was up and coming. Oh well.
Let me know if you try Hulu PLus 1-week free trial