Las Vegas, NV- Sears Blue tool Crew hosted a cocktail and hors d' oeuvres event for the Media. The party featured some new tools with a DJ providing the soundtrack.
It's exciting to see one of the oldest brands in the United States
SEARS embracing Social Media.
The real story was the showcasing of the new Sears Blue Tool Crew a sort of Handyman Hotline to get your questions answered for anything having to do with a HARDWARE product bought at Sears. A life line for tools, a GEEK Squad for Screwdrivers...
The team demonstrated logging into the website and requesting help. Within minutes the phone ideally rings with an attendant ready to interact and answer questions.
Dan McClellan and I had a chance to talk with the leads of the division, social media and the PR company taking the lead.
Sears is taking an aggressive stance and embracing the social media model of interacting with their customers via phone, email and social media. They are utilizing many of the strategies that we talk about on "Blog This With David Kamatoy" and implement with Kamatoy Media Group and our assorted projects: No More Geysers, jugglemail, and CraigGFrancis.com.
We captured some footage today and are planning on interviewing a few more of the principals tomorrow.
- Bill Kiss, Chief Marketing Officer
- S.D. Light SVP- Tools & Hardware
It's exciting to see one of the oldest BRANDS in the United States embracing Social Media.
So stay tuned because it's clear that we are collectively re-writing the play-book as we go...
We invite you to follow MySears...
Fun Fact: Sears founded in 1886