Caught a cold last week...
The week slowed me down a bit and yet we are finishing quite a few tasks. The cold was a mild one in comparison to that HORRIBLE cold at the end of the year and even the incredible allergy attack I had while to and from Sacramento,CA and yet it still slowed me down.
What I gained was the completion of several tasks. What I lost were a lot of little ones. Like Blogging and Twitter for a few days. As the world of social media advances along, there are more sites vying for search engine status and I just looked at the stats and Wow! Not writing and promoting made a difference...
I must post some new material.
The other thing I did with my usual blogging time was write 3 large "Integrated" marketing proposals. And in doing several questions came up more specifically about BOOKMARKING.
WRITING IS NOT ENOUGH.
As millions migrate to twitter, as the number of blogs grow, as the number of videos on youtube expand. It's clear that you have to take a smarter stance on promotion
Back in the day you could easily post a video on youtube and watch it get 1,000+ views. Now! its acceptable to get 100+ in a week or so.
The reality is that there are smarter ways of doing this but ultimately someone has to do it. Someone has to create the content and then someone has to promote it.
As boring as bookmarking, promotion I would say that creating a 1 solid piece of content a week that you can support with other posts is probably a good place to start. Then instead of writing more CONTENT go out and get some traffic or pay or hire someone to do so.
The Social media PR Internet form is fast becoming a smaller version of a traditional campaign.
The thing I'm trying to bring to light are these points.
1. Creation of CONTENT is the first step.
2. Promotion of the CONTENT is vital. (Consistent content ideally creates multiple impressions and an increase of database.)
3. Start asking the question how much time, money, resources do I need to allocate to promotion of my content.
Write and then promote, bookmark, twitter, press release, promote, blog, comment, twitter, etc.
