I keep hearing, "What the hell happened to MTV?"
They used to actually show videos.
Then came Hulu.com while other companies were trying to figure out how to make money doing it. Hulu.com just did it and grabbed market share and did it well setting the bar extremely high. Just visit the main networks video players and the interface is still not as consistent as Hulu's.
Then along came Vevo.com from Youtube & UMG according to a press release
VEVO announces agreement with EMI Music
Vevo is a music video premium site that has agreements with..
- Sony
- CBS Interactive
- EMI's Labels
- Astralwerks
- Blue Note
- Capitol
- Virgin
Members of VEVO are creating player lists that they can share with other members.
Vevo has a way of giving musical artists and labels a bit more control over the brand and connection with the audience in social media way. Similar to the Hulu site by raising the bar to high quality programing and controlling content they are once again able to control a branding element.
YouTube will be paid for its technology and also will receive a small percentage of Vevo's ad revenue.
The numbers of impressions are important but so is the quality of the experience. So go check it out and let me know how it made you feel?
By the way I'm excited that Blue Note is on the table...
