We are days away from Thanksgiving which also means that we are heading into a time when the prospect of "New Business" goes into hibernation. If you are part of the holiday season then you will be exceptionally busy. For the rest of us there is a point when you will start to get the...
"Sounds Great! Let's talk at the beginning of the year."
A lot of you may hang up the phone and then scream...
So instead of being blindsided by this phenomena get clear that this is going to happen and it's up to you to responsible for your activity during this downtime.
For extroverts and those driven by sales and interactivity this may be a very difficult time especially if you emotionally attach yourself to sales/money.
AN EXTROVERT STRATEGY: Use the holiday time to emotionally connect with would be and current clients.
Use this time to get to know your database a bit. Ask important questions...
- How did you do this year?
- What kind of opportunities are you looking for in the new year, 2010?
- What kind of skill sets do you have that I don't know about?
- What kind of opportunity can I be on the look out for you in 2010?
- Is there a proposal that I can prepare for you for the top of the year that can help you hit your goals?
You can do this as a series of phone calls and/or emails preferably using a jugglemail.
Using a jugglemail strategy: Create a well written email and track that email using the "Hot Prospects" Generator. Then pick up the phone and connect with the Hot Prospects and the Read email recipients.
AN INTROVERT STRATEGY: Be meticulous about finishing up projects.
- Websites
- Email Newsletters
- Landing Pages
- Press Releases
- Videos
- Business Plans
- Marketing Plans
During this dead-time there are most likely some great talented people sitting idle right now for you to hire or ask for help to get some of the long-overdue projects completed.
We are currently organizing our end of the year strategies based on these principles.
We have a pile of content that has not been a priority but all extremely viable from conventions and events. We just shot 2 days of GREEEN SCREEN for ourselves and our clients that we have started post production on. While these may be completed during the end of the year we are really setting the table for the beginning of the year.
That being said please watch the blog as we build some great content over the next 6 weeks. If you want our assistance in creating some new media. email marketing, STUFF before the end of the year just contact us.
We will continue to update the blog with end of the year STRATEGIES....
Happy Holidays
