The way we covered the Christian Hoff event is to me the future of the best use of some of internet technology that's available to us now.
Interviews and Excerpts that are important to a small group but done in an interesting way. Then posted to the internet using the current technology at hand.
At the same time I am able to connect with that niche group but through the power of networking you never know who is in that small group. I have seen it again and again that the raising of capital, the closing of a business deal, the distribution of a project starts with an introduction.
What we did was a notch up because of the kind of accounts that I have at youtube and viddler. I can post upgraded long form videos. I could have covered the same event by just snapping some photos, writing about it and maybe even use a flip phone but instead I used a baby canon HD camera and posted it in HD on youtube.
The video category is in the search engines is still a huge opportunity. We saw a few years ago that the video category would not just be about entertainment but about knowledge as well. FAQ's, How to's, podcasts, resume's are all being creating in a visual format as well as text.
The search engines are constantly looking for impressions and listings in separate categories of the web. At Kamatoy Media we mine blogs, video, news, mini-blogging which helps the main web search category.
The bad thing is that I have a mountain of video to go. While at the same time creating new and relevant material on the live streaming show
The hardest thing about the journey for me is to accept that every time we create something that I can see a better way to do it even with the limited resources that are available from event to event.
Anyway just some random thoughts on this whole SOCIAL MEDIA EXPERIENCE.
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