San Diego,CA-Burger Lounge is launching a FREE burger promotion today to it's twitter following.
Twitter followers were asked to follow @burger_lounge on twitter and prove that they followed by printing out proof.
My buddy at eCoronado told me about the promotion. As I sit here at the restarurant the people are pouring in. Proof that businesses cannot ignore Social Media.
By creating a memorable twitter promotion they are building there online presence and relationship with there following, by providing a "reward" for following they are creating clickability and credibility with their audience.
Burger Lounge is a hip natural Burger and Fry joint that has a healthy and natural spin. What's unique is that this restaurant is thriving and growing in spite of the recession.
My hypothesis is that they are satisfying the American Burger and Fry craving that fast-food is no longer satisfying. As we get older we realize just how nutritionally unsatisfying a fast food burger can be. That and add advertising to the fast food burger you can walkaway spending close to 10 bucks for a Fast-Food Meal.
Burger Lounge is fastly following the In and out model with a hip and satisfying upgrade.
Baby Boomers and Gen xers that are trying to save money can eat casually and somewhat healthy while satisfying the American Food Craving.
Gen xers and Gen Y and the the kids can experience the Same McDonalds craving in a healthier way. It's not a bad place for a teen-age date either without the intimidation or cost factor. Prices are median, service is casual, tipping is appreciative.
Congrats to Burger Lounge Team. Hopefully we can cover this on the show.