San Diego,CA-Warren Lanier, Jr. Chief Visionary Officer and CEO of Bridge Point Marketing joins David Kamatoy this evening to talk about making your business ready for online marketing. Live at 5-7p.m. Tuesday 18th, 2009 on Ustream.tv or www.DavidKamatoy.com. Warren Lanier is the founder of Bridge Point Marketing, a full service marketing firm that specializes in bridging the gap between traditional advertising philosophy and internet marketing.
"I like to fashion my efforts after the insights of Peter F. Drucker who said, 'because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.'" This is why our slogan is simply..."We get our customers, customers." says Warren Lanier
Warren will discuss the common misconceptions that businesses make as they launch a campaign and often wonder why it didn't work. He will talk about how to tell the difference between someone who knows what they are talking about and someone who is blowing smoke.
Those who are currently taking online classes on business and marketing can benefit from watching the show.
"I wanted to bring Warren onto the show to discuss some of the generational issues that we are witnessing with the rise of social media. Social media is getting the buzz right now but the reality is that the same old school principles apply it's just changed forms and is highly scaleable, ultimately leveling the playing field even more." says David Kamatoy, host.
"If your interested in building your business online this is the show to watch. We understand the challenge of the entrepreneur. Your busy running your business, while marketing your business is really another full time job. We want to be able to bridge that gap with knowledge and service."
Warren was instrumental in his position at ipower, inc. one of the largest website hosting service companies on the web; where he created, implemented and managed online marketing campaigns (cpc, cpa, seo, sem, email marketing, content marketing, etc.) that assisted in taking the company from being a virtual unknown to its present ranking of #5 world-wide in the shared website hosting industry. After leaving that company he started Bridge Point Marketing and is currently working with and helping to develop other companies with effective marketing and business development campaigns.
David Kamatoy and Warren Lanier Jr. share an entertainment background as he worked in PR and Marketing working with individual artists like Ray Charles, Barry White, Stevie Wonder and record labels Motown, A&M and United Artists.
For More information about Warren Lanier and Bridge Point Marketing visit www.Bridgepointmarketing.us.
The show will stream on Ustream.tv and at www.Davidkamatoy.com. Replays will be available shortly thereafter. Interested parties can subscribe to the email list at Davidkamatoy.com.
The David Kamatoy Radio Show can usually be seen at 4:00-7:00 p.m. on Tuesdays and Thursdays at www.DavidKamatoy.com or on UStream.tv at http://www.ustream.tv/channel/david-kamatoy-radio-show. Replays of this show and others can be found on UStream.tv, DavidKamatoy.com and youtube.com. For more information please contact David Kamatoy at 619-573-9456 or email at [email protected]