San Diego,CA- We are watching as our yellow pages and newspaper shrink in size. We are watching as friends with longstanding jobs in Radio and TV being let go on a regional level. What this means to anyone trying to build a business whether it be entrepreneurship or entertainment is simply it's time to build your own database or fan base.
Whether your spending money on traditional advertising or social media part of the goal is to collect a database.
The reality is that we already do. Every card, every email, every new friend on facebook,myspace or twitter is part of the database. While yes it would be better if they were direct contacts like an email list in jugglemail ( wink wink) even the extremes of the database world are part of your database.
When I did radio regionally the station told us that we were reaching anywhere from 5,000-10,000 people passively. Well lets be serious I didn't judge the people listening to the show I just tried to project an entertaining and informative show to gather a following, reinforcing a brand, and looking for sales.
Any one of the people on your twitter list is like someone catching your show on TV.
Here is the largest challenge for all of us. If you come from the traditional sales or advertising world, or your someone who is a non-inferential direct communicator. All you want to do is sell. You don't care anything about the person except that they have the capacity to buy from you. WRONG ATTITUDE.
If you've been in business for any length of time you know that people do business with people, relationships are important and a lot of reoccurring revenue comes from exsisting clients. How does that apply to email marketing and social media?
You need to be able to not only sell to your clients but also educate, inform, inspire and create a virtual community around your internet marketing presence. Balanced with the fearlessness of asking for business and referrals.
I asked myself this same question as I looked at this very blog today and realized that I need to write more informative and inspiring posts. The blog, radio show, juggling and video give me credibility. What I need to do is balance my message with the stuff Ive been doing for years as someone in person that always has an interesting inspiring and motivating conversation with people, artists, and entrepreneurs.
It's easy when your in front of the microphone or in front of a crowd of people. But to find that same level of inspiration at the keyboard is different. I know we are starting to head down the right path again this week as I sent out the email. Some of the copy which is below co-written by myself and Kevin Six was given several compliments.
We have discovered a core strategy and message..
1.Creating, growing and maintaining your database should be at the core of every conversation.
2. Learning how to entertain,inspire, educate, endear and sell to the database is your life's work.
2. Contact us if you need more advanced help with a general strategy for marketing and media.
3. Comment on this post....
David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately