DavidKamatoy.Guru

The Death of Traditional Media: The Time to build your own database is now!

San Diego,CA- We are watching as our yellow pages and newspaper shrink in size. We are watching as friends with longstanding jobs in Radio and TV being let go on a regional level. What this means to anyone trying to build a business whether it be entrepreneurship or entertainment is simply it's time to build your own database or fan base.

Whether your spending money on traditional advertising or social media part of the goal is to collect a database.

The reality is that we already do. Every card, every email, every new friend on facebook,myspace or twitter is part of the database. While yes it would be better if they were direct contacts like an email list in jugglemail ( wink wink) even the extremes of the database world are part of your database.

When I did radio regionally the station told us that we were reaching anywhere from 5,000-10,000 people passively. Well lets be serious I didn't judge the people listening to the show I just tried to project an entertaining and informative show to gather a following, reinforcing a brand, and looking for sales.

Any one of the people on your twitter list is like someone catching your show on TV.

The larger the database the more likely your going to get a few leads. It's that simple.

WHAT DO I DO WITH THE DATABASE ONCE I HAVE ONE?

Here is the largest challenge for all of us. If you come from the traditional sales or advertising world, or your someone who is a non-inferential direct communicator. All you want to do is sell. You don't care anything about the person except that they have the capacity to buy from you. WRONG ATTITUDE.

If you've been in business for any length of time you know that people do business with people, relationships are important and a lot of reoccurring revenue comes from exsisting clients. How does that apply to email marketing and social media?

Sell Sell Sell is Annoying Annoying Annoying

You need to be able to not only sell to your clients but also educate, inform, inspire and create a virtual community around your internet marketing presence. Balanced with the fearlessness of asking for business and referrals.

Use email marketing and social media to vary the message.

• Content
• Content
• Relationship
• Sales
• Gratitude

If I got an email from a company like mine what kind of content goes around my expertise or service that would endear me to my database, my fan base.

I asked myself this same question as  I looked at this very blog today and realized that I need to write more informative and inspiring posts. The blog, radio show, juggling and video give me credibility. What I need to do is balance my message with the stuff Ive been doing for years as someone in person that always has an interesting inspiring and motivating conversation with people, artists, and  entrepreneurs.

It's easy when your in front of the microphone or in front of a crowd of people. But to find that same level of inspiration at the keyboard is different. I know we are starting to head down the right path again this week as I sent out the email. Some of the copy which is below co-written by myself and Kevin Six was given several compliments.

We have discovered a core strategy and message..

1.Creating, growing and maintaining your database should be at the core of every conversation.

2. Learning how to entertain,inspire, educate, endear and sell to the database is your life's work.

 We will continue to reinforce this message of course.

What's Next?

1. sign up for a jugglemail email marketing account and we will assist you in getting your first blast out.

2. Contact us if you need more advanced help with a general strategy for marketing and media.

3. Comment on this post....

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately

Three Tip Thursday Email Relaunches...

We are once again focusing on content for our friends, clients and associates. When people first find me through the internet, through the business community or weirder yet while juggling. It's hard to get a grasp of what we do and really what content we can provide across the board towards.

Entertainment, Entrepreneurship and E-Marketing.

We know we hit the nail on the head when we can address a common theme that all these people can grasp and get a hold of this first email of 2009 really hits the nail on the head. These themes will be expressed throughout our work and we hope that this really rings true with you. If it does then we want your support and input.

We are on the path to building our own database just like you should be to build yours...

Please Subscribe to the email list on www.DavidKamatoy.com at the far right to get these hip and cool messages....

Tip 1. Old Media Bad

You are witnessing the death of traditional media as we know it. We are witnessing readership declining, radio talent fired and TV advertising going soft. The music industry is moving online and some artists are even giving music away. What this really means is this: 2. You Are Better Than Any Media (Old or New) You must be responsible for creating your own database. Mining your own piece of the virtual landscape known as the Social Web. IF YOU ARE NOT BUILDING A DATABASE YOUR COMPETITION IS.

3. We can Help

Jugglemail and Kamatoy Media Group want to help you entertain,educate, and inform your database. Sign up for a Jugglemail account and start a newsletter,tips, general sales email auto-responder today. We'll even help you get started.

We can give you a complimentary email blast (a $150 value!) to help set up and test the system. You will also get access to our email marketing conference call to discuss best email marketing practices.

JUGGLEMAIL.COM FEATURES CLICK HERE

CLICK HERE TO START YOUR COMPLIMENTARY TRIAL

Also Check Out our Social Friends Building Program-NEW!

To See the complete email Click Here and please subscribe to the main list.

Netflix Streaming is starting to gain in popularity... No Suprise just try it.

Netflix Streaming is gaining popularity.

Netflix CEO says streaming video gaining on old-fashioned DVDs

I have recently been watching the Numbers past seasons myself. I look forward to more current movies being streamed. Right now new releases take a while to get to STREAM mode. The next shift will be to see more and more current releases going to stream right away.

I don't see an issue with this as it's traceable...

The Carbon Dioxide Laser Inventor is an inspiration at 70

It was the great Napoleon Hill that used to talk about entrepreneurs getting into their groove after 50 but 70 Cool...

Found this article on LA Times.

At 70, celebrated inventor's start-up makes progress with Pentagon
 by Peter Pae

Kumar N. Patel in the last four decades invented the carbon dioxide laser. which revolutionized the manufacturing and surgical procedures. In his new venture he originally intended to create a laser that would detect disease but with funding issues it turned into a laser that would help detect explosives..

The next variation was a bit more Stealthy a  laser that would blind the guidance system of an antiaircraft missle. Yeah THAT'S COOL.

So the two thing that inspire eme here are simply.

1. A midlife crisis at 60. So now I have an excuse.

2. Flexibility in the marketplace- To quote from the article...

"One thing I learned is that a small company has to be very agile with respect to market opportunities," said Patel, now 70. "You can't create new science all of a sudden, but you can fill in the gaps in terms of where the needs are."

I have met many an entrepreneur that became so focused on the original goal that they couldnt see the opportunities or the shifts that they should make in order to be successful. Some entrepreneurs come with inflexible traits and stay on the wrong course for way too long.

We continue to learn this lesson at KMG and are working to reposition ourselves constantly.

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately

New Twitter Landing Page a Hit...

San Diego,CA- Just added a new Twitter Landing Page to the blog and will duplicate it;s efforts accross several different sites. Thank you Darren Rouse for your rockin examples.

DAVID KAMATOY'S TWITTER LANDING PAGE

Just a quick note to readers. I would appreciate comments on articles make it a lot more fun. Also I will be adding changing some things on the twitter landing page as well. So any suggestions? Please comment.

Balboa Park Patrons be on the lookout for this Child Molester

San Diego,Ca-Sunday in Balboa Park we had an unusual presence of police and rangers in the park and now it makes sense.We have a choice to be afraid or to take these attacks personally. Keeping a vigilant  eye out for each others kids,rights and possessions.

This is reprinted from760 KFMB website, sourced from the San Diego Police. Let's get this guy off the streets now...

(San Diego) San Diego Police Child Abuse detectives are investigating the molestation of a four-year-old girl that occurred in Balboa Park on Sunday, January 25, 2009.

At about 3:00 p.m., the victim became separated from her parents and older brother while playing hide-and-seek. The victim's parents and friend started searching for the girl and contacted San Diego Fire Department personnel who were at the park. Numerous police officers and Park Rangers began searching for the missing girl.

The girl stated the suspect walked up to her near the Natural History Museum and said he would take the victim to the victim's mother. The suspect, who is described as a White male, 55, 5 foot 10 inches tall, 180 pounds, white hair, was wearing eyeglasses, a green windbreaker, tan pants, and hat, instead walked the victim to his vehicle. The molestation took place inside the suspect's vehicle. The vehicle was parked in a lot adjacent to either the Natural History Museum or Spanish Village. At this time detectives do not have a description of the suspect's vehicle.

The female victim was then released by the suspect and was not injured. The victim was located about forty-five minutes after she was initially reported missing near the Spanish Village area. A short time later, the victim disclosed she was molested.

Anyone with information concerning this case is asked to contact the San Diego Police Department's Child Abuse Unit at (619) 5... or San Diego County Crime Stoppers at (888) 5....

Information courtesy of the San Diego Police Department

Watching Hulu.com: Knight Rider Version 1.5 midseason changes welcome.

More Geeky stuff will be found on GeekRoundTable.com...

As the new Knight Rider try's to find it's way mid-season apparently the powers that be decided to try to return more to the original story line of "One man can make a difference." with a smaller team of course. Last year we dropped commentary on the podcast and blog about the New Knight Rider making a couple of odd choices by having a weird sexual element to the show that seemed to belong more on cable than on TV.

This show in it's original form was sort of a BIG CARTOON. Which is what made it so very cool for kids both young and old.

Referencing back to the NEW VERSION.

The new Knight Rider has to find it's way back to the kids both big and small.

I think that the changes in the show while unplanned give the show a needed background story and transitions them into it's formula Boy Scout with a girl and a car and small team kind of story. I am currently watching Episode 12on Hulu.com  and I can already say that the plot line is rather engaging, comic book like and fun.

Ok enough GeekRoundTable.com stuff I am back to the other entrepreneurial,entertainment grind.

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately

Palms Pre gets more and more exciting with "Oops I'm Late" not to be confused with "Oops I did it again."

Found this article on PreCentral about some of the new insanely intuitive apps for the Pre which apparently includes...

1. A calendar program that will download or connect wikipedia entries related to you your appointments.

2. The Pre will track your physical status along with traffic issues and actually email your appointment(s) to the effect that you shall be tardy.

WHAT REALLY?

This is just some really really cool functionality. Can't wait...

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately.

I hate cleaning...

San Diego,Ca- I hate cleaning. I let it pile up, I get too specific in some areas, probably hang on to too much stuff and then the dust just makes it even more annoying. I am trying to get back to a clear space but it's insane to think that I can get it done in just a few hours or without it affecting the current workload.

The thing that made it a task for today were a few factors.

1. It was overdue.
2. We have visitors and clients this week.
3. My right forearm is killing me from mousing, playing and juggling.
4. Dan is editing a project right now which leaves only the PC available for work.

That and I completed several tasks before I started cleaning. I have a lot of writing to do in the next few days for sure.

David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately.

It's not that I am mentally tired it's that I am physically tired...

San Diego,Ca- Finished a three day show weekend after some extremely late nights editing. I think I developed a sort of performance lag similar to that of Jet Lag. You runners out there know that there is a huge difference between running in cooler temperatures than warmer temperatures. You can run longer and easier in cooler temperatures.

These days in January in San Diego were hitting 70 and close to 80 and while that may be a blessing add some Santa Ana Allergy conditions and it makes for some interesting fatigue. I only say this because as I sit here and try to run down the laundry list of items that need to be handled before tomorrow, I am sort of in a daze.

I am sure this happens to a lot of people at times.So often I write my thoughts out just to get my head moving in the right direction.

1. Clear the Mind.
2. Make a list.
3. Follow the list.
4. Be willing to turn of distractions for a few moments in order to complete a thought or task.
5. Don't get caught up in side tasks or emotional battles of which task to do next.

Seriously, that's the one that gets to me sometimes. One of the greater challenges of trying to be perfect and having multiple projects is doing what's next. Also it's doing what's next and feeling as though you've actually accomplished something.

So that being stated. I have made a list and now I will go down that list, with only a few distractions is my goal. i also intend to change my physical position a few times as I know I am physically fatigued and for me physical activity helps a lot.