Gwyneth Paltrow has launched Goop.com website. I don't know if you can really appreciate the brilliance of this website. First of all it's Paltrow her unique personality has always shined through her work as an actor and now she is launching this combo blog, email newsletter, etc.
Basically the concept is simple. It's a site that shares her thoughts and ideas just as a blog would but it's unique in it's form in that it immediatly identifies itself as a newsletter and hides the content further into the site. BRILLIANT!
the most elegant ways I have ever seen.
Congratulations Gwyenth Paltrow!
I look forward to getting to know more about you and your thoughts.
As we witness the end of traditional media as we know it, entrepreneurs and entertainers alike are stuck with a challenge because its not enough to rely on traditional advertising because it's going soft. Our job now whether we are an exsisting star like Paltrow or a up and coming blog like GeekRoundtable.com or DerekStrohBlog.com or even a successful website to