Los Angeles,CA- NBC is thinking about reducing it's programing due to soft advertising and of course the every expanding market share now that the internet is taking away so much traffic. I actually watch a lot of NBC programing on Hulu.com
NBC looking to chop programming hours
Jay Leno makes new deal with NBC BY VERNE GAY
In addition Leo will be moving to a 10p.m. once a week show leaving his Tonight Show status but not leaving for another network. I think this is a smart move since both The Tonight Show and NBC are connected to the brand of JayLeno. There will be less seperation from the brand as when David Letterman left NBC.
The reality is that the cost(s) of producing shows will have to be adjusted by the marketplace at some point. The industry is used to getting paid well for their workOne of the reason you make more money working on a show is because veiwers go up and so do salaries. So when viewersship gets reduced but the salaries are still high advertising revenue declines. The show stops making economic sense. It's easier to just cancel the show and start over.
So here lies the problem. The industry will at one point have to make an adjustment in how much these shows cost to produce. Just as we saw the rise of reality shows we shall see the next step of the progression. reduced programing is part of the long tail of reality shows lol.
David Kamatoy is an Entertainer, Entrepreneur and Internet Marketer, a juggler both literally and figuratively. He currently works in businesses and media development working with companies to develop social media on the way to broadcast media. Join the email list and subscribe to the blog at www.DavidKamatoy.com, very latest video projects on viddler or youtube complimentary trial of the email marketing system www.jugglemail.com
