If your using generic copy or automatic responses in email you need to actual remember what is in that copy.
Incident #1 Affiliate Program Denial
I recently queried a rather large affiliate house with the terms of their pricing structure as it pertains to enrollment fee's and retainers, services etc. I sent this back in December. So I finally got tired and called in talked to a guy who answered my questions directly and succinctly today, perfect
In about 10 minutes I finally got a response from the other rep at the company who did not answer my questions but proceeded to generically tell me I was not ready for their program. This is only funny because I represent different projects which have had over a 6 year life on the web. The NAME may be new but all projects have substantial business and traffic.
So the generic email gave me a lot of resources to look into which were of course valid. But the funny thing was that one of the referrals was for an email marketing solution called Constant Contact our direct competitor to jugglemail. HUH!!!!
So obviously the rep did not look at the site. Did not look at the actual product or service because why would she refer me to a site that does the same thing that I do.
Seriously people.. KNOW YOUR OWN COPY AND CUSTOMIZE IT ACCORDINGLY.
Incident # 2 Myspace Email
I recently received this email from an obviusly generic email that was sent out about.. LOOKING FOR PEOPLE THAT WANT TO BE MILLIONAIRES USING A PROVEN SYSTEM.
I sent them an email that said...
Hey, if this isnt a scam. I would be interested in covering your progress on my show. Please send me any press kit or press release material you had.
I got back another generic response....
"GOOD FOR YOU! David,
You have made it to the qualification page.
We are not kidding when we say that we can make you a millionaire in about six months, or to state it more accurately: “You can make yourself a millionaire in about six months.”
EMAIL SUCCESS TIP:. It's ok to have a mass email go out. However then customize or write responding emails. The reason the great job that you did creating the initial query letter maybe killed by a generic 2nd letter if not handled correctly.
The web is starting to become a warmer space. People are connecting and doing business with People not copy. The copy is only a representation of the people.
(By the way, I outsourced this rant copy to India.)