— Microsoft's (MSFT) Bill Gates, 2004, World Economic Forum in Switzerland
Read this Article on USA Today about Email Marketing and SPAM
So here is my quick take on this.
While SPAM is here to stay so is CREDIBLE EMAIL MARKETING.
In fact knowing that email marketing is not going away that its fast becoming a staple of marketing how important is it for you to establish your voice in that email marketing workd with content that people WANT TO OPEN?
I get some great information from email marketing that I have subscribed to be a part of. I love Search Engine Land, The Numbers Lady and I admit to opening my astrology email.
Oddly enough I'm most annoyed at one of the internet marketers that uses his [email protected] to send out email offers. I think this is such a bad idea because I start ignoring or blocking the actual support emails I really want to read. But I digress.
Heres a few key hints on how to stay credible.
1. An Actual Email that is Educational and or Entertaining.
2. An email that's written from your voice not just a SALES PITCH.
3. Create a Well Written Well Designed Email. VARY THE COPY AND PURPOSE AS WELL.
4. FINALLY A SHAMELESS PITCH...
Use a service like jugglemail.com that is a bonded email service that is WHITE LISTED and is already listed with the MAJOR ISP's.
At jugglemail we want you to use jugglemail as a highly effective marketing tool that can give you immediate feedback that you cant get from any other medium.
Special Offer!- Sign up for a Free Trial and we will give you 100-1000 emails to test the system. Sign up for any monthly service and I will throw in a $250 credit towards a full service writing and layout time. Wow!!!