DavidKamatoy.Guru

Power Networking: How the Biz Does Business Review

American Express has launched an online forum as an added value service for small business owners, brilliant Idea to continue to build brand awareness and loyalty.

Power Networking was the topic however the discussion seems to be more about filmmaking and the entertainment industry. Oddly enough the real networking happened online with the people attending the conference online.

It seems like the moderator should have guided the conversation a bit more. Perhaps set up scenarios regarding networking.

“Has someone you did not know approach you successfully?”

“Tell me your number one networking story.”

Once they got into the Q & A Section then they were highly interesting but again, not as focused on networking as they should have been regarding the topic.

The real comedy came from some guy our of Reno Nevada who was a Negative Sorter. So anything anyone said regarding advice he would find some way of giving an addendum to that advice. Or criticizing the forum, It was hysterical. Note to self. I don’t want this guy on my team.

This still was an excellent piece; they broke up the conversation with video sections that worked very well. This had extremely high production values. The Internet still needs to catch up with the reality of what we are doing with it.

So anyway join Open Forum on America Express, Check It Out.

And still IBI Global’s SNAP Lesson still rocks. So don’t forget to check out that program. Lol

Some of the players online chat and those involved were….

John Jantsch of Duct Tape Marketing Forum Host
Susan Sobbot Forum  of Open Forum: American Express
Janegreenepublicity.com- Attendee
Gentlefishproductions.com

Why do Web People SUCK?

“”I hate my Web Guy.”

“ I just paid________ and I hate my website.”

Do these sentiments seem familiar? We’ve had several conversations with clients and entrepreneurs about their web experiences. Here are some of the reasons you may have problems with Web People…

One Person is not the Guru of Everything. The biggest problem is that most entrepreneurs wish they could go to one person and suddenly have a successful website. One with Great Graphics, Great Copy that is suddenly number one on all the search engines. Yeah WAKE UP!!! If we could sell that for 1000 bucks we would have so much business it would be amazing.

Copy is Who’s Forte? A lot of websites are written by the owner or by the web person who generally proclaims he or she is not a copywriter. The reality is that most likely neither of these people should be writing the ultimate copy for your website. I think the initial copy should be written by the owners, they should have clear involvement in the process. However there is a whole science to writing copy-using keywords for the web. In addition there is the whole other conversation about a consistent branding and selling message of the site.

Keep the End in Mind: What do you want the website to do? You may be building ultimately the wrong site. HUH? Really if you are dealing with Pay Per Click your leads should not be going to your main website but a specific landing page addressing that keyword and capturing that lead. Pay  Per Click is getting really expensive.  You can’t afford to let that be passive anymore.

MARKETING SHERPA WHAT? If your web person doesn’t know what Marketing Sherpa is then question your decision.

Architect vs Construction Worker: A lot of you may be hiring a construction worker to design a house rather than an architect.  It’s really that simple. That’s why if you really know what you want you then can find the right person for the job.

A web person may not be a marketing person. Your Web person may suck because you hired that person to reach beyond his or her training. So if you need help strategizing a website or marketing plan then hire a professional.  You can always reach us at 1877-Juggle8 or [email protected]

Another Reason to Post on Youtube… Apple iphone…

Youtube is going to make youtube content available on the iphone…

We posted a few viral videos that we put out as tests about a year ago. These videos collectively have had thousands of views. So it’s easy to see how creating a viral video that can be educational or entertaining or both connecting viewers to your website or business.

How good does it need to be?

Well I think it has to have THOUGHT behind it. We’ve noticed a trend in clients coming to us with a limited budget but wanted to just “wing it”. This is an immediate repercussion of Reality TV. In Realty TV they literally shoot days, hours of footage to capture that 22 min. you watch on TV. Therefore the more limited the budget the more prepared you need to be.

So my advice is. Hire some professionals (like us) to really think about your copy / script, even if it’s a talking head and a camera. This can be highly effective, but copy and production values really do show the difference between you and the competitor.

We are currently working several videos to be posted for jugglemail.com as well as a few of our clients. If you want help or advice give us a call at 1877-Juggle8.