DavidKamatoy.Guru

Ken Goldman- A Day At The Prado

San Diego,CA- Apparently internationally recognized artist Ken Goldman was commissioned to paint this piece for the San Diego Art Museum. The Dave & Brad Show and our robust crowd are featured in this great piece. We are in the process of finding out the real story. It was Randall the palm reader in the foreground that told us about the project.

While this is kinda cool, It would be great to be there at the hanging of the painting however considering that we found out about this via Randall, we still await an official invitation...

This could be a long wait...

Five Reasons to Embrace Email Marketing ( Well Said.)

Five Reasons to Embrace Email Marketing : Another great email marketing post on E-consultancy.

COST EFFECTIVE

One of our associates recently spent $5K on a direct mail campaign he only sent once. It was to the Chamber list, essentially not a warm list and he got very little response.

He could have taken that same $5,000 and  place an ad to drive more traffic and capture more opt in emails rewarding them with a Free Report or Free Seminar.

This strategy would have grown a real database of people that actually wanted to hear/read about his program. Using Jugglemail he then could track his Hot Prospects and follow up with phone calls and or  another email.

In addition the postage in the United States just went up so you can spend hundreds or thousands of dollars on Hard Mail that is not trackable or less than 10% of that cost in sending tactical emails. Hmmmmm

Again Email is Cost Effective

Email marketers told simple is best. (Great points read this article)

Email marketers told simple is best.  - This is a great article by Arif Durrani.

In this article he references an industry expert that states that the right email campaign strategy created a 200,000 percent improvement. Yeah that's totally outrageous, but once you understand the power of email marketing and using it correctly. It becomes possible.

THE CONFUSED MIND SAYS NO.

People are getting so many emails these days you need to decide what you want you reader  to do in that email. There has to be a central driving next step embedded in that copy to create a result.

WHAT DO YOU WANT YOUR READER TO DO ONCE THEY RECEIVE THE EMAIL?

One of our clients recently sent out an incredibly short email with a great graphic and a discount. The read rate was fantastic but more importantly 60% of the people that opened that email clicked through to their website. Which resulted in sales some of which did not even use the discount code.

Another client for which we created all the copy and content had several articles and links. However the big attraction factor was again a Discount Code that lead them back to the main site. Even though the content of the newsletter was varied the message was clear, SAVE MONEY BY USING THIS CODE.

I am not suggesting that every email should have a discount code but I am suggesting that you should be aware of what specific action you would like your reader to take while reading the email.

By the way you can achieve this level of sophisticated tracking by using jugglemail.com. Take a test drive at jugglemail.com.

How often should you email your customers? Entertaining, Educational or Annoying?

How often should you email your customers? ( Found this article on Econsultancy)

How do you want your customers to feel when they get that email?

Excited, Motivated, Entertained or Incredibly Annoyed?

Part of that emotional response has to do with frequency as well as content.

A daily email is totally acceptable as a horoscope or a daily stock tip.

If you’re a musician or entertainer or you’re promoting an event, a series of emails building up to that event will be very effective.  A post event email is also a great way to capture the people's interest that could not make it. However, event based emails can also cause some people to opt out because they just don't care anymore… but that's okay, you will always lose someone.

Most clients that use Jugglemail's full service option (where we assist in layout, copy and design) opt for a monthly or bi-monthly newsletter and/or sales letter. By using the Hot Prospects feature, a sales force can quickly generate a lead list and spend more time selling and less time prospecting.

Some clients only want to send Quarterly emails. I think this is, for most businesses, too little. WHY?

Because you’re ultimately trying to create

TOP OF MIND AWARENESS

When someone in your database decides to do business in your category, you and your business should be the first one their mind jumps to.  A monthly, weekly or daily email has a better chance of doing that than a quarterly.  What you don't want is someone making a buying decision, and then receiving your email a month later.  " Oh yeah , I forgot about those guys!  Maybe next time." Whoops!!!

I also highly recommend sending some emails that are more personable.  Changing the “voice” of your email can help build a rapport with your clients. Remember, people are more apt to open email that is from a person than a company. So a random email about your kid’s softball game might not be a bad idea.

Again I leave you with these questions…

How do you want your customers to feel when they get that email?

Excited, Motivated, Entertained or Incredibly Annoyed?

David Kamatoy is Co-founder of Jugglemail.com, the ultimate email marketing solution. Visit jugglemail.com for a free test trial. David is a juggler both metaphorically and literally. Working with start up companies for over decade while performing as a street juggler, entertainer and Circus musical director in his spare time.

Email Marketing Checklist

My First Email Campaign ( A Checklist for Beginners)

I found this on Georgia Tech News written by Ben Chestnut.

This list covers some great basics on email marketing.

Kudos to Ben. Check it out and then use Jugglemail...=) ( Notice the shameless plug.)

Google's New Algorithm will change your Organic Search Results

Google Introduces Major Interface & Algorithm Update by Andy Beal

Google's "Universal Interface"change is going to effect organic searches and ultimately the way a website gets a high ranking.  Only funny just because just when you think you figure it out...WHAM!!!

Ultimately if you already have a high ranked website I don't think its going to hurt you right away. However you might need to expand your marketing efforts and  it will change the strategy for up and coming websites.  I believe that  embracing an integrated marketing campaign that includes SEO Copywriting, Pay Per Click, Radio, Press Releases, Links and traditional media is ultimately going to be a better bet.

Let's face it buying your way to the top of a saturated category is going to be pretty expensive and about 24% of your traffic is going to come from PPC anyway. while 24% of your traffic is coming from searches or direct to your website. Those kind of numbers again reinforce an integrated marketing campaign. Please feel free to comment...

David Kamatoy is co-founder of Jugglemail.com a growing email marketing company. Working with start up and emerging companies for ten years he has learned too much and not enough about entrepreneurship. A juggler both metaphorically and literally. Check out Jugglemail.com for a Free Trial Account and learn about the HOT PROSPECTS GENERATOR

Ranch and Coast Post Dave and Brad

The Dave & Brad Show photo taken by Mary Ella Keith was used in this Calendar on

Ranch and Coast- San Diego Luxury Lifestyle Magazine.

Because when you think of San Diego Luxury you think of Dave & Brad...

Also this is one of the only times our image will ever be placed above President Clinton. Wow!!!

And Then God Said... Internet

CHECK THIS OUT-> USA Today put out their  THINGS THAT CHANGED THE INTERNET list. There are some things that I forgot about. Some thing that I didn't even know about like, THE WELL. Things that I had to shrug about like, The Drudge Report. Which I now realize it's relevance as it pertains to blogs. I love the way they tastefully dropped vices in there, "Wink Wink."

Now more importantly Number 2 on that list email.

There are over an estimated 97 billion emails sent on a daily basis. Which is why we are focused on developing Jugglemail as such a powerful tool for internet marketing.

New tagline were working with...

Jugglemail
Next Generation Email Marketing

The Dave and Brad Show featured in Seaport’s Spring Busker Festival

Concoction of Street Performers to Dazzle Public during Free Event May 12-13

SAN DIEGO, CA –David Kamatoy and Brad French recently earned their way into Seaport’s Spring Busker Festival—a celebration of street performers—Saturday, May 12 and Sunday, May 13, from 11 a.m. – 4 p.m. A grueling battle of entertainment and amazement; the two-day show will culminate with the top-voted acts earning a Seaport Village contract for the busy summer months.

“Brad and I have performed in the Streets and theme parks for over 20 years This is the first time we’ve ever competed in such an event. Street performing is all about connecting with your audience because they can easily walk away at any time. So asking the audience to vote takes this to a new and exciting level. We are confident but not complacent, and will be performing at our highest level,” said David Kamatoy co-founder of The Dave and Brad Show.

The competitors will include such acts such as Mango and Dango who perform with the Technomania Circus. T Herman will also be both stilt walking and story telling.

“Busker festivals are famous worldwide for unusual street-side performers, and Seaport Village is the perfect bayside location for Southern California’s own version,” said Seaport Village General Manager Terry Hall. “Astonishing entertainment under the sun perfectly complements a day of shopping and dining.”

Seaport’s Spring Busker Festival will showcase a variety of street performers throughout the outside shopping center on its winding cobblestone pathways. The public can vote for their favorite two acts on the official voting form, which can be picked up and dropped off at either outside station in the East or West Plaza. The performer earning the most votes will be offered a three-month contract to perform at Seaport Village this summer—an opportunity to entertain the throngs of visitors traveling to San Diego.

Shops, restaurants and eateries will add to Seaport’s Spring Busker Festival’s flair with special sales and interactive exhibits. The event runs May 12 and 13, from 11 a.m. - 4 p.m. All shops, restaurants and eateries will be open for shopping and dining from 10 a.m. – 9 p.m.
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Seaport Village is located at West Harbor Drive and Pacific Highway, adjacent to Embarcadero Park North. Visitors receive two hours of free validated parking with any purchase. For more information go to www.seaportvillage.com or call 619-235-4014.

We invite you to join us and Vote for your favorite act…=).