Email Marketing is on the rise. If your not doing it now, you will be and your going to have to learn the gentle are of balanced copy.
Reinforcement was found in this article...
Datran Media found that over 80 per cent of businesses are set to use targeted email to reach consumers over the next 12 months.
-Brick Marketing's Nick Stamoulis
Step Number 1: Recognize that sending a sales email everyday is a bad idea.
Step Number 2: What sort of information via email would be helpful, entertaining or informative. Tips, Best practices article, Case Study. This content in addition to sales material will most likely endear you to your audience.
I also think the thing to recognize is that you will lose people, they will unsubscribe. So just accept that you can't make everyone happy. If you do however get an inordinate amount of deletes or angry emails then yeah your really doing something wrong lol.
Learn to balance your message from personal, proffesional, casual, content, tips and of course SALES.
David Kamatoy is a Juggler on several levels. Currently Professional Juggler Comedian, Blogger, Music Co-Producer (Derek Stroh, Stand), Video Director/Producer, etc. The Kamatoy Media Group is helping companies bridge the gap between social media and traditional advertising with Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and more. If your interested please contact us immediately